Featured AppearancesApril 24, 202500:23:54

How to Think Strategically About AI Tools

Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing.

Chapters:
00:00 Opening
00:28 Introducing Dan Sanchez
02:16 Approaching AI Strategically
04:24 Creating New Things with AI
06:56 Evolution of AI Prompting
09:10 Humans Changing Role in Marketing
11:59 Developing Skills vs Delegating Tasks
14:14 AI Agents Affect on Marketing
18:14 Advice on Using Deep Research

💻 Check out Dan Sanchez's Website: https://danchez.com
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#smallbusiness #digitalmarketing
AI marketing, strategic marketing, ChatGPT, AI tools, AI in marketing,