AI-Driven MarketerJanuary 28, 202600:37:26

Experimentation With AI Is Over. Here’s What Wins in 2026.

In this AI marketing podcast episode, Dan Sanchez sits down with Courtney Baker (CMO of KnownWell) to unpack what actually makes AI adoption stick inside a marketing team. They discuss why “experimentation” isn’t enough anymore, how to bake AI into real workflows (especially meeting cadences), and what success looks like when your team starts driving AI use organically. Along the way, they cover practical guardrails, the power of custom GPTs, and why leaders need to prioritize outcomes over shiny tools.

My Favorite AI Tools

• Tella - https://danchez.com/tella

• High Level - https://danchez.com/highlevel

• Zencastr - https://danchez.com/podtools

• n8n - https://danchez.com/n8n

Resources Mentioned

• KnownWell - https://knownwell.com/

• AI Know How (Courtney’s podcast) - https://knownwell.com/ai-know-how/

00:00 AI in Marketing by 2026
00:41 What are the most common ways AI adoption goes wrong with marketing teams?
01:17 Integrating AI into Workflows
03:00 Moving Beyond AI Experimentation
05:54 Organic AI Adoption in Teams
06:55 Efficiency Gains with Custom GPTs
11:21 The Future of Automation Platforms
13:37 Encouraging AI Experimentation
18:23 AI's Role in Team Collaboration
19:01 Understanding AI's Limitations
22:41 Balancing Data and Intuition
26:15 Innovation with Minimal Guardrails
33:24 AI for Client Health Tracking
36:39 Enhancing Customer Lifecycle with AI