Bot Bros: Our New Series To Turn the AI Hype Into Help For Marketers

Dan Sanchez [00:00:03]:
Welcome back to the AI Driven Marketer. I'm Dan Sanchez. And I'm introducing a new guest, actually, a new host. It's actually my brother, Travis Sanchez, who is an original, at least in my podcast history. Bro, did you know you were my first interview on podcasting over all the episodes I've ever done?

Travis Sanchez [00:00:22]:
You know, I vaguely remember that. In fact, I remember the exact seat in place that I was sitting when I did that. That was a really good time.

Dan Sanchez [00:00:30]:
For those who are tuning in to LinkedIn, you're probably thinking like, what? Dan has a brother? I do. I have a brother. He's a year younger than me. He doesn't look anything like me. And so multiple times, I've had we've had to prove to people that he we are indeed brothers, same mom, same dad. So we're completely opposite in every way. Like like, you're tall. I'm short.

Dan Sanchez [00:00:54]:
You our Myers Briggs are exact opposites. It's just just how it is with us. 100%. But the one thing we have in common is that we're both freaking marketing directors, and we're both digging deep into AI. So I thought, like, hey. Like, maybe we need to have a co hosted show, call it Bot Bros, and just see how it goes. So, Trav, welcome welcome to the cohost seat.

Travis Sanchez [00:01:18]:
I literally could not be more happy to join and be a part of this. One thing we do have in common, Dan, is we are both, I think, fairly gift or I would say blessed with the genes that we have. Maybe not gifted, though we do work out, like to run, like to stay fit. Or you know? You said short, tall. It was not, like, skinny and then larger. You know, I just it was

Dan Sanchez [00:01:43]:
That's true. Thanks, mom. Thanks, cat. Yeah. Seriously. The first thing that came into my head was like, well, I'm wearing Levi's, Oh, those jeans got it. Oh, so this is the new short format. It's gonna be a variety show into AI because we all know there's a ton of freaking hype around AI.

Dan Sanchez [00:02:04]:
So what we wanna do is cover kind of a a broad spectrum of news that's happening every single week from, AI news to poll results that I'm pulling every week on LinkedIn to viral posts to new tools, and even getting to a q and a eventually in order to help marketers navigate the hype and turn it into help. And that's the point of the show. We're testing it and seeing how it goes. So let's actually just dive into it. News has been busy in AI. It feels like every week with AI is has a lot going on. There's whole channels dedicated to just news and AI. The funny part is is, like, some of that news is relevant to marketers and some of it's it's just not.

Dan Sanchez [00:02:45]:
Like, there was an optimist in Tesla event about robo taxis. Is it relevant for marketers? Not really. Is it fun? Yeah.

Travis Sanchez [00:02:55]:
Definitely. Yeah.

Dan Sanchez [00:02:57]:
In fact, you you told me originally that they the optimist bot was beyond real.

Travis Sanchez [00:03:04]:
Yeah. There was a level of communication and intelligence that I had not yet seen on any AI model. When I watched it over and over and over again, I realized there to my guesstimation, I thought there's no way that AI is responding, reacting to the crowd, killing silent moments. That is only something a human can do. So that was my first reaction is that it was a human pilot, a drone.

Dan Sanchez [00:03:30]:
And news came out that it kinda was. It was it was humans speaking through a microphone. You're like, okay. I knew it. Yeah. He's good, but it's not that good. Not yet, but soon.

Travis Sanchez [00:03:39]:
Not yet. It will be.

Dan Sanchez [00:03:39]:
It will be. Again, there's AI news happening like this all the time. If you're a tech nerd, then you're probably watching it and following along. If you just wanna know how to do better marketing, there is a lot of AI news that is relevant to you. One thing that I think we're all have eyes on as far as marketing goes, because we're all into content marketing, we all know a big part of marketing AI video. Multiple announcements happened this week. I'm not even gonna summarize them all because they're really just all these incremental things that a lot of AI video from Runway, Meta put out a new video model. Google's working on their new video model.

Dan Sanchez [00:04:14]:
It's like everybody's, like, improving this video thing, but so I wanted to talk about, like, the state of AI video. You said something to me about, like, where where it's going and where you think it's going this week. And the the community we're working on right now, we'll talk about later. Where do you think it's currently at? Do you think it's actually useful for marketers now, or is it just something where you see it coming in around the corner?

Travis Sanchez [00:04:35]:
I've actually been hopeful for video every so and, like, so often. I will go into Chat GPT, find the newest GPT or custom video, program that connects to the latest software that tries to take a script or help you write a script and then plug in b roll and then include a voice. And right now, it's like f plus if that was an actual grade model, but I am getting excited for more short form clips. I've seen some AI generated video clips based off of photos that were originally created in DALL E or Midjourney, wherever, that actually have some life to them. I don't think they're released yet. I think it's all, in the beginning stages, but I have been hopeful that short form I'm talking 6 second video forms that would actually get people to question whether it was reality. Funny story. The latest video that I saw, mostly people on Facebook, sorry, people of Facebook, falling for a video of a giraffe that was about 3 stories tall stuck on the side of a cliff, and they were trying to save it.

Dan Sanchez [00:05:38]:
But people I've seen that. Yeah.

Travis Sanchez [00:05:41]:
That the giraffe was real. I was shocked, but it didn't it it if you weren't paying attention, you could be fooled. So we're heading in an interesting direction for sure.

Dan Sanchez [00:05:50]:
Yeah. No. I've definitely seen that with images. The amount of AI images I see floating through the Facebook feed right now is crazy. We'll get to images in a second. That's next. AI videos are interesting. I I just saw one this morning.

Dan Sanchez [00:06:01]:
I saw a little clip. I've been watching I just finished watching the, the, the Rings of Power series on Amazon, the Lord of the Rings that Amazon's doing. Been really fun. And, of course, I've been consuming lots of extra content because half the fun with watching really deep, nerdy things like that is the all the commentary around it because there's so much backstory. Like, that's that's the other like, half of it's the real production, and the other half is just watching YouTube or commentary. Yep. And what I find people are doing with the AI clips is they're they're using Midjourney to come up with an image of a bell rock, you know, like the big fire demon stuff. And then they're throwing it into runway to, like, animate it for just a 2 to 3 second b roll clip as they're talking about it.

Dan Sanchez [00:06:42]:
They have it, like, moving in multiple poses. Now it's not like they'll take clips from the video, of course. I don't know how they get the clips at Amazon, but they do. They have been doing that for a while, but they create all these nice little supplemental clips that I can like, everyone can tell they're AI generated, but they're freaking they're still pretty good. I mean, you can't like, most YouTubers can't generate that kind of creature. So I'm finding that people using AI clips more for b roll is starting to increase, but it still feels like AI. So certain kind of kinds of creators can get away with it. I can't really see marketers using that for b roll and video Right.

Dan Sanchez [00:07:19]:
Yet, but it's like, maybe next year. Maybe next year. 2024 was the preview. 2025, maybe maybe we start using just 3 second clips.

Travis Sanchez [00:07:28]:
Yeah. That's what I was getting at. And I've seen some clips that I'm I'm fairly certain the program that runs some of the finer 2 to 3 to 4 second clips, they're so good, but I I don't actually think they're released quite yet. I was listening to a YouTuber. I actually don't remember his name. But he's like, I'm I'm under 50 NDAs so that I don't speak about what's coming. So he's clearly getting a little bit of the inside scoop on what is coming for video generation and AI. And because I was looking for what he I was like, oh my gosh.

Travis Sanchez [00:07:59]:
I wanna create a video a 3 second video of a guy walking down the street in a suit, but it's not released yet. So it's coming soon.

Dan Sanchez [00:08:08]:
Now the state of AI images, I haven't heard a lot going on in this space, though I think Google just made an announcement. They'd updated their image image making engine, and it's better. Still not mid journey level. But I'm surprised with as much effort as people are putting into video, it seems like the image space has been quiet for, like, 8 months. Ever since the, like, new version of Midjourney came out, Midjourney's made improvements. Dolly's hasn't been touched in, like, a year. But even even the state of it where it's at right now is still helpful. I'm using it a lot for illustrations because as a, even as a graphic designer, I couldn't illustrate stuff.

Dan Sanchez [00:08:48]:
I couldn't come up with a pencil drawing of things. I couldn't come up with digital art that reflected AI or illustrations. And that's, that's kinda nice even with where it's at right now and it's still not perfect, but dang. It's almost like you don't have to go to Istock photo anymore for those perfect photos. Yeah. Most of them, you can just make through something like mid journey if you know how to prompt it well.

Travis Sanchez [00:09:11]:
Something and maybe you could answer this, Dan, with more experience in mid journey and image creation. I was trying to help the automated video editor with some better b roll shots or at least images, and I tried to create a cohesive structure of images for the b roll, but it just really struggled from one prompt to another, giving me that, yeah, that consistency along the way. It would always just even though I would give it really specific prompts, I want this shot on a Sony a 7 s 3. I want it shot with a, you know, 28 millimeter lens. I tried to give it as much detail as possible, but I couldn't quite get that continuity. Have you tried to, I don't know, put images to a book or a a story of some kind that you've gotten that continuity?

Dan Sanchez [00:10:02]:
No. I've I've I tried a while ago, and then I just haven't even revisited it because I haven't seen anybody else talk about it. The only continuity that I'm seeing is creating, like, AI models and a better photographic. Those seem to work well when I see case studies about it, but it's not I can't seem to get continuity around characters. I can't seem to get the kind of continuity I'm looking for for even, like a college campus. If I'm doing like stock photos for a university or something like that, it's it's just hard. I've have seen some people get consistent imagery for like, it looks it almost looks like it came out of a photo shoot for, like, a college campus. I work a lot in the higher ed space, so I'm still involved in that.

Dan Sanchez [00:10:43]:
And that's that's interesting. Have have you

Travis Sanchez [00:10:46]:
been able to play with the system? And I actually am curious if they still have it running. I I I believe it was DALL E. You could create an image and then highlight the area you wanted to change, and then it would change that specific area, or is that midjourney that I was messing around with?

Dan Sanchez [00:11:02]:
Of them do that now. Okay. But MidJourney is better than it. And I actually don't use like, if I didn't have Photoshop, then I would be doing that in MidJourney all the time. But because I have Photoshop and Photoshop's ability to do content aware fill, which means you can literally, like, it it used to be a nightmare in graph designed to deal with stock photography because you needed Right. You needed space. You needed the photo to be smaller and then for this other space to be filled in to fill in the top of the book cover or whatever you're designing. Nowadays, you just drop the photo wherever it's the best position, and then you just say content aware fill, and it it fills up the rest of the design canvas, and you're done.

Dan Sanchez [00:11:40]:
It's it's

Travis Sanchez [00:11:41]:
I have messed with the generative fill in Photoshop, which is it's unbelievable. But I think image I think when photo when Adobe gets into the generative fill and using AI to really help photo editors to create total landscapes, that's the kind of thing we need is old school players in the digital marketing space or in the creative space, and then they're just adding AI to better the the one the program that usually is the only one that people use. It's it's the top of the market. Right? But in terms of Chat GBT and MidJourney, I I don't think there's been much advancement like you were saying.

Dan Sanchez [00:12:19]:
Yeah. I mean, some marketers are using Canva, and I think they can do it, but not very well. They'll catch up. I'm hoping Canva catches up as much as possible, though, because Adobe needs a competitor to humble it and bring its prices down because oh my, come on. We need some competition. Adobe's almost got a monopoly on that if it weren't for Canva.

Travis Sanchez [00:12:36]:
I'm just kidding. The truth.

Dan Sanchez [00:12:38]:
So moving on, there was one piece of news that I just thought was interesting. It's not super relevant for marketers, but I I just wanna highlight it because it really did make me think. But Apple Research, did did a launch this whole AI report. It's funny. We were just talking about this this morning, and I found the report for this this segment, proving that AI really, even at the best, doesn't know how to really reason. Even though we've just started seeing reasoning models like chat GPT's o one preview, it's just getting smarter at predicting things and then predicting things in chunks to fake reasoning because they did a test where they took, like, an 8th grade math test of word problems, and all the AIs have pretty solid benchmarks in solving this. And they changed the names of all the care fake characters like, oh, Jennifer walked to the store and bought 4 apples, and then Mike went and bought 5 apples. If they and, you know, those kind of word problems.

Dan Sanchez [00:13:31]:
All they did was change the names of the characters, and they all dropped in 10% in their ability to solve the problem, which shows Apple was using that in a number of other tests they did saying, like, this shouldn't have mattered, and somehow it did. So how smart can they really be? Which just gives me a little hope that, like, AI can do a lot for you, but at the same time, it doesn't like, we don't have to be creeped out about it. Like, it's really just a really smart computer predicting things, and that's about all it is. Even as smart as it is, as as good as the voice sounds, it's just the tool. Let's learn how to use the tool to Right. Push forward positive things instead of worrying about AI taking over the world because I've heard AI or Meta's AI chief AI guy say, like, AI is not even cat like, as smart as a cat yet as far as its ability to really understand what's going on. So Small. I thought that was kind of insightful.

Dan Sanchez [00:14:27]:
Let's I did a poll a couple of weeks ago, and I think every every week every week we do this, we're gonna look at some poll results. I asked the question, and you haven't seen, you haven't seen the answers to this poll. I know I sent you the briefing on this before, so I'm gonna let you guess at what the results were. No. Fun. AI marketing is, and then I gave 4 categories. You're not looking at the results. Right? Nope.

Dan Sanchez [00:14:50]:
Okay. I say AI marketing is a waste of time, somewhat helpful, increasingly helpful, a game changer.

Travis Sanchez [00:15:02]:
Oh. What do

Dan Sanchez [00:15:03]:
you think the what do you think the range was?

Travis Sanchez [00:15:07]:
Oh, gosh. I would say probably 10% on the first one that we're just kind of like they don't think it's a benefit. Maybe 20% on the second one where it's a little bit helpful. Let's say it's probably staggering where it goes up up up a little bit. I mean, I'm guessing majority are realizing AI is gonna be helpful because I'm sure they've used it in in multiple forms. So I'd actually take back the 20%. It's probably closer to, like, 10, 15, 20, and then whatever the rest of that is. What is that? 25 plus 45, so, like, 65% on the top one.

Dan Sanchez [00:15:52]:
See if I could share my screen real quick. Bam. You crushed it. A little off. Oh, wow. I'm Yeah. Yeah. Yeah.

Dan Sanchez [00:16:01]:
How close you were in your analysis of that. So we have if you're listening into the audio, a waste of time was 4%, so it's less. Somewhat hell I always feel like there's more people that slam AI. Yeah. Of course. I think that people follow me are more AI optimistic, but, I mean, this post got 4,000 impressions.

Travis Sanchez [00:16:22]:
Right.

Dan Sanchez [00:16:22]:
209 votes. Wow. And since I've been talking a lot about AI, so I probably have more AI optimists hanging out with me now. But only 4% were really haters. Yeah. 26%, someone helpful, 30 34% increasingly helpful, and 36% for the highest one, a game changer. So marketers are seeing it like, the the I'd say the vast majority of marketers are seeing this as helpful, and a lot of marketers are saying this is this is game changer or will be game changer soon.

Travis Sanchez [00:16:55]:
They've made the right choice, but we're a little biased.

Dan Sanchez [00:17:00]:
Yeah. No. It's it's gonna take over the world. It's certainly gonna take over marketing. Well, we're we're getting a little nihilist.

Travis Sanchez [00:17:09]:
A little a little nihilist really quick here.

Dan Sanchez [00:17:11]:
Well, when I say take over the world, I don't mean, like, it's gonna, like, be our, like, overlords. I mean, like, it's going to be ingrained in everything that we do from our eating to our sleeping, to our entertainment, to our relationships. It's just going to be a layer on top of everything, kind of like social, but even more pervasive. That's what I mean. And it'll be great. It's going to be great. In some ways it could probably be scary too, but, I'm, I'm off to this. So hopefully it goes well.

Travis Sanchez [00:17:42]:
You always make a choice,

Dan Sanchez [00:17:44]:
but I'm excited that people are optimistic about it and seeing some gains. Hopefully we can continue to provide value so that you can continue to value so that you can continue to see more and more help come from AI, and bring some clarity to that. Next up was I saw this post just yesterday and I I've texted a few people about it and some people have seen it, but if you haven't seen this yet, like this was this was huge. This was huge. It, like, blew my mind. I'm gonna share my screen again. And actually, yeah, I'm just gonna share even my notes that I'm reading off of. This tweet actually found it from Sam Altman retweeted, Tom Morgan, and he said pretty cool.

Dan Sanchez [00:18:28]:
Ask g ask and this is for paid users at ChatGPT. If you haven't been paying for it, this won't work for you. But if you've been paying for it, this is one of the best prompts I've tried out in a while. Ask Chat GPT from all of our interactions, what is one thing that you can tell me about myself that I may not know about myself? If you haven't tried it, you have to try this one this one Yeah. One thing. What did you think when I sent it to you and you you tested it this morning?

Travis Sanchez [00:18:58]:
I had already tested the functionality of chat gpt's knowledge of me based on how much information I've given it. So I expected decent results, and I was actually blown away with a high expectation that it would do well. I was encouraged. I was kinda drawn aback that it would know that an that amount of detail. It almost gave me information of someone I would have paid to help encourage me along my path. It was literally like you got this. You've been the journey you've been on over the the the short year has been so strong. You're you're growing.

Travis Sanchez [00:19:40]:
You're looking for structure. You're looking for growth and knowledge in in entrepreneurship. And it it the the one line it said was, and you probably don't believe that you're capable, but you clearly are. And I was just like, woah. Woah. Woah. Woah. Woah.

Travis Sanchez [00:19:55]:
So, yeah, I was I I was not just blessed. I just felt, so encouraged after I read it.

Dan Sanchez [00:20:04]:
Yeah. What's interesting is after that feedback, we should go back and ask it. Be like, based on what you know about us, what do you think our Myers Briggs is without telling it for if you hadn't had a conversation about that already? I bet See how accurate it is at predicting which the Myers Briggs is. That'd be really interesting.

Travis Sanchez [00:20:20]:
Listen. I was that guy kinda pushing the envelope of emotional intelligence. Like, yo, can you feel like, can you feel no. I know it can't feel, but can you relate with me and use empathy to make me feel seen and heard? And, honestly, it helped. It really did.

Dan Sanchez [00:20:36]:
Yeah. So this is kind of a fun thing. I think every marketer needs to try this. Again, you have to have been paying for it for a while for it to build up the memories about you and to understand who you are. I think the reason why every marketer needs to try this who's who has the data for it right now is that it was so good at, like, looking into you and even pulling out a few things that you you knew or you know deeply is true, but you didn't quite know. Yep. It's so eerily accurate that what it tells me is that it's also going to be very good at understanding others. Okay? This is important because right now I'm even doing the work of I I'm I'm actually working at a new job.

Dan Sanchez [00:21:20]:
I have a new company. I haven't announced who or what yet. I'm still waiting. I'm I'm veiling the curtain on that. But I'm actively practicing this stuff in in a job. I'm a new marketing director, and I just did a survey. A 1000 people filled it out. You know, 7 question survey.

Dan Sanchez [00:21:33]:
I asked some pretty broad questions and let them fill into their heart's desire with long text. I only had a few drop down menus, and the rest of it's text. But I'm pretty confident that if I give it the data, that it's going to be able to understand Analyze. Answers, not just at an analytical level, but even an emotional level, even at a deeper level than I would think. And you can you can kind of prove it to yourself and feel more comfortable trusting the AI AI to do assessments on surveys like this because it can do it for you. And that's why I think this text is so important because people, I think us as marketers and marketing leaders can better get a better feeling for, like, the the trust factor that we have with AI. And that's why I'm excited about this and was excited about when I tested it. Like, I did just did it last night.

Dan Sanchez [00:22:23]:
And I was like, wow, this is this is so good. I felt better about giving it all the survey data and then having a conversation with how this target audience was feeling about the products and about where they're going with their own goals.

Travis Sanchez [00:22:37]:
That makes me want to ask Chachibiti, which products do you think I'm prone to purchase in the next 12

Dan Sanchez [00:22:43]:
months and see if

Travis Sanchez [00:22:44]:
it has a good analysis. Because what you're what you're what you're saying is you're asking Chat GBT to to, yeah, analyze and understand the greater user base of that company and organization and see what makes these people tick. So if we just ask the question, you know, what what's something I don't know about myself that you might, it might have predictions on my purchasing patterns too. Even though I haven't made purchases through it, it might know enough about our personality and emotional place. I don't know. It might be the next question to ask it. No. The the future of, like, retargeting is gonna

Dan Sanchez [00:23:17]:
be stupid, creepy. Right? Like, if we if you don't think you think Amazon's engine and recommendation engine is good now, give it another couple of years.

Travis Sanchez [00:23:28]:
But where are my conspiracy theorists? Maybe it's not even conspiracy anymore that they they really do listen to you on your phone.

Dan Sanchez [00:23:33]:
Yeah. No. No. No. That's been blowing out of the water a while ago. Multiple meta Yeah. People have come out being like, yeah. It's absolutely listening.

Dan Sanchez [00:23:40]:
It's not people listening. It's just the algorithms, and they're just matching you to ads better. That's it. Which is why you can be talking about, you know, and then see an ad for Cheetos. What do you mean by

Travis Sanchez [00:23:50]:
people listening? Like, they're not actually listening to my microphone?

Dan Sanchez [00:23:54]:
Yeah. Well, your your iPhone. Right? Because your iPhone's recording on the phone. On my iPhone. Yeah. Yeah. No. You're I mean, your phones I mean, my phone's sitting right next to me.

Dan Sanchez [00:24:03]:
Your phone's sitting right next to you. They've been doing that for years years. I think iPhones made it harder for Meta to go do it now.

Travis Sanchez [00:24:10]:
Yeah. Ask Apple.

Dan Sanchez [00:24:11]:
Which is why it's gotten worse in the ad platform, but whatever.

Travis Sanchez [00:24:15]:
Yeah. That's not so much AI, but still.

Dan Sanchez [00:24:18]:
I know. But it's that's old tech. Imagine what the new tech. It's crazy. So as part of this, I wanna start doing community highlights. We've actually just launched a community called AI driven marketers. Gonna be opening up that up very soon. In fact, I think we're just gonna open up and make it public until a certain amount of people join, and then I might close it again.

Dan Sanchez [00:24:41]:
So if you're listening to this on the pod live or on the podcast, just know a link's come in to be become part of the community. If you don't join early, then I don't know where where exactly the pay gate go goes as far as how many people subscribe to it, but, eventually, there will be. Yeah. For sure. But come in, join, AI driven marketers coming to the school platform because I find that to be pretty intuitive and easy to interact with. So just plugging that, that's coming soon. Yep. Moving on to tool highlights.

Dan Sanchez [00:25:14]:
Now I have 2 tools here, that I think are really fun. I just discovered them. 1 from a YouTube influencer and the other one from, TikTok of all places. I was telling about 2 cool tools you should know or something kind of some kind of series like that. I feel like maybe we should do a series like that. One of them is called chatbase.co, and I thought it was a really cool tool because it answers a question that I've wanted. It essentially makes it easy to build your own custom GPT. Nothing new about that.

Dan Sanchez [00:25:44]:
But you build it on their website so that you can embed a custom GPT into your website, which I was like, ah, I could come up with scenarios after that. Imagine having a membership site where you have, like, frequently asked questions, and instead of sending them to your support, you just send them to your custom GPT. I guess it's more of a chatbot, but it's easier to build than a chatbot where I think chatbots could go off base. If people are used to dealing with chat GPT, then there's a whole bunch of situations where you can build a custom GPT. Right now, every time I build and I have to send people to the link of chat GPT, and you don't have an account, well, it doesn't work. And if they don't have if it requires a lot of back and forth, well, you'll start to run into, you know, not enough data within your own chat GPT account. So I thought it was kind of a cool tool that people could probably be plugging into memberships and preloading it with the data and instructions to execute the thing. So that's chat base.

Travis Sanchez [00:26:37]:
If Dan or or if people that are listening don't know what you're talking about when it comes to a custom GPT or a custom chat GPT, what's like a 32nd pitch including why what is a custom chat GPT, and why should anyone have one, whether for personal use or for organization or company?

Dan Sanchez [00:26:58]:
You call me out for staying too too down in the deep end. No. I just if someone's listening, I know, like, what are you talk what are you talking about? Customer man, come back up here. Anyways. Like, let me download

Travis Sanchez [00:27:10]:
the app first and get a recipe. Do you know what I mean? Like, don't we?

Dan Sanchez [00:27:13]:
Yeah. Yeah. Yeah. Yeah. A custom GPT is just a modified version of, like, the normal GPT. In fact, most of the major, like, AI models have them. Google has gems. Claude has artifacts.

Dan Sanchez [00:27:27]:
No. Projects is their custom GPT. Oh, okay. It's essentially like this little chat GPT you can set aside and just load custom instructions into it, maybe a few documents. So you can load instructions into it saying something like, hey, you are now you take the role of a producer. And every time I give you a guest name, I want you to start executing these instructions with it. And that's what I did. Like, my show runner if you go to my show runner.com, like, I literally give you the instructions to build your own, podcast, showrunner that'll do a lot of preproduction and automate your preproduction process for your show.

Dan Sanchez [00:28:02]:
And I'd show you how to do it. I'd give you the instructions. You plug it in and customize it, chat GPT to be able to run those instructions. It's not like code or anything either. It's literally just me typing out, like, hey. Step by step, do this, like you would to an intern. Yeah. So that's a custom GPU.

Travis Sanchez [00:28:17]:
It's good. I feel like there might be people even listening that still that explanation, they're like, I still don't know what you're talking about. Just because AI is so new, and I think there's still a lot of people out there that still haven't even utilized a lot of people on my past team. Weren't they're not utilizing ChargeBT. It is an information tool that is so much faster than Google that you can plug questions into, and it'll spit things out. But it doesn't just spit out answers. It actually creates content and to and, I guess, text for you. So I I this makes me think of, how can we explain even chat gpt or these new AI abilities in a simple way? So maybe something for the future, but it it makes me wanna work on that.

Travis Sanchez [00:29:03]:
For you know, Alex Hermozzi is so good at explaining things to a 3rd grader. Like, how can you explain what a chat g b chat what chat gbt is or a custom g p t to a 3rd grader for them to go, oh gosh. That's amazing. Anyways

Dan Sanchez [00:29:15]:
I mean, have you thought about asking chat GPT Howard to explain custom GPTs to a 3rd grader? No. But that's that's the thing

Travis Sanchez [00:29:21]:
to use, chat GPT for. So that's

Dan Sanchez [00:29:25]:
Why don't you pull it up on your phone while I explain the next well, actually, let's, like do you have this installed on your phone yet? Let's ask chat GPT.

Travis Sanchez [00:29:33]:
I have chat gbt.

Dan Sanchez [00:29:34]:
This could be the 3rd cohost. Chat gbt. But it's not loading. Come on, chat gbt. Don't fail me now.

Travis Sanchez [00:29:40]:
Explain chat gbt and AI models.

Dan Sanchez [00:29:48]:
I was trying to get the voice assistant app, but it wasn't loading. Oh, yeah.

Travis Sanchez [00:29:52]:
I don't have I'm I don't have that available right now.

Dan Sanchez [00:29:54]:
Just hold oh, there we go. It's up. Hey, Chat GPT. Can you explain custom GPTs to our audience? We're live on the air right now, by the way. Like, tell tell our audience what a custom GPT is, but use it in language a third grader would understand.

ChatGPT [00:30:11]:
Absolutely, Dan. Hey, everyone. Imagine you have a super smart robot friend who knows a lot about everything. Now what if you could teach this robot friend all about your favorite things, like your favorite games, your family stories, and the best way to do your homework? That's what a custom GPT is. It's like creating your own special robot that knows everything you teach it so it can help you with things that are important to you.

Travis Sanchez [00:30:41]:
It's good. I couldn't help but get a little nihilistic when it started saying, you know, it goes into a robot, but then, like, it knows you. It's like, hi, Dan. I'm like, oh god. Listening to that trick me out a little bit. But even not just for a personal use, it could be for personal use, it could also be for your organization. So when you're like, hey. Can you give me a a 50 character tweet that I can post on x? You don't have to fill it in with, and it has to be about this product, and it has to be to this niche market.

Travis Sanchez [00:31:12]:
It already knows all that information. It's gonna spit out something as long as you give it a little bit of context about the current event that's currently happening.

Dan Sanchez [00:31:19]:
So Yep. Yep. Yeah. I guess plug for the community, we just put a course in there that's literally, like, in How do we do that? Minutes, you'll learn, and I even built the GPT to help you build your first custom GPT. Like, you lit you just walk it's made it so simple that within I guess, 10, 15 minutes, you can have your 1st company wide GPT. Yeah. It just requires 1 paid account amongst you and your team, and then you can share it with all the unpaid accounts. Or if you have a team license, and that works too.

Dan Sanchez [00:31:47]:
So that's gonna be in the community. The The question, Dan, where where are

Travis Sanchez [00:31:51]:
we putting this link so people can find it if they wanna jump into the school community?

Dan Sanchez [00:31:54]:
That's a great that's a great question. I think I put it on the website. I think I have, like, a coming here. Well, let's just pull it up right now. It's, aidrivenmarketer.com/community. Right now, there's, like, a wait list form. So fill that out for now. But pretty soon, I'm just gonna swap out this form with the link over to school where these things lives.

Dan Sanchez [00:32:15]:
So a second tool that I found I'm gonna be honest. I haven't actually tried this tool, but I freaking love the idea of this tool, and I'm going to be using it today. But I had to share it now because I thought it was amazing. It's called napkin dotai, and it builds diagrams for you and all kinds of visuals, which I find that my journey freaking struggles with.

Travis Sanchez [00:32:39]:
I needed this in 8th grade, man, for for chemistry.

Dan Sanchez [00:32:45]:
Dude, I'm usually having to build out illustrations in Keynote all the time. I literally just did it this morning to, like, show a walk through of, like, a web a big website project that I'm working on where we have to migrate sites over and unbundle this thing and move it off this server onto the server. The amount of circles and arrows I had was was amazing. Mhmm. But, man, it would have been a lot faster if I would have just used this tool. So I'm gonna report back. So I'm gonna try out this tool because I'm using diagrams and visuals all the times to explain concepts because Because I think it's really helpful. Like, a picture is worth a 1,000 words.

Dan Sanchez [00:33:18]:
And if it's not an emotional picture of maybe, like, a benefit of a person using a product, sometimes you just need to explain the concept of how a product works for product marketing Right. Or how an idea works. And you you know, sometimes it's a Venn diagram, but sometimes it's a little bit more complicated where you have multiple graphics pointing into one thing or it's splintering or what the relationship between some ideas look like. Right. It's a pretty common thing that we deal with in marketing. You usually have to work with the designer in order to get it right, but this tool, I think, makes it easy. And I'm looking forward to testing it out. So napkin dot ai.

Dan Sanchez [00:33:50]:
I think I'll just report back next week on how napkin went.

Travis Sanchez [00:33:53]:
I just signed up. I'm excited to see what its ability is. People that build those beautiful graphs and incredible PowerPoints showing their data in beautifully visuals, this is what this basically solves, and I'm really excited about this. I just found out right now on this

Dan Sanchez [00:34:13]:
on this, surprise.

Travis Sanchez [00:34:15]:
Yeah. That's cool.

Dan Sanchez [00:34:18]:
So there you have it. That is a wrap up of the first episode of Bot Bros. Hopefully, this has added some value to you. I'd love some feedback. If you're listening to this after the fact, please shoot me a DM on LinkedIn on linkedin.com/in/digitalmarketingdam or leave a comment in the Apple Podcasts, app that you're listening to. If you're watching on YouTube, you know, like, drop a comment below the video. Would love to hear from you.